We leveraged the growing popularity of live game streams by collaborating with a gamer who had a strong Emirati following. By integrating our communication into his stream through our proprietary in-stream app streamshreek, we generated significant interest in the App Olympics. The initiative went viral as other streamers joined in and promoted the program on their social channels. This approach led to a substantial increase in engagement, exceeding our target by over double and drawing considerable attention to the App Olympics.​