Dolby, a long-term client, wanted to explore what gaming in-stream advertising could do for them. They aimed to increase awareness of their advanced audio and visual technologies, Dolby Atmos and Dolby Vision, within Microsoft’s Halo: Infinite. The focus was on enhancing the multiplayer gaming experience by showcasing the immersive capabilities of these technologies. To achieve this, Dolby partnered with StreamShreek for a proof-of-concept campaign, with a target of reaching fifty thousand views within a three-week timeframe.
