Social media platforms are now an essential component of contemporary marketing. If you own a company in Dubai, UAE, you should be aware of the cost of social media agencies over there. It is important to know and make a n informed decision while choosing a social media marketing agency in the UAE in 2025.
This is true whether you are a startup searching for a bit of budget friendly social media marketing or a large company that needs full-service solutions.
This article will talk about the real and updated cost of social media marketing in Dubai, what to expect from the different packages, and how to figure out how much value you are getting for your money.
Why Dubai Businesses Are Spending More on Social Media Marketing
Since Dubai’s sector is very competitive, it requires a significant amount of visibility on the internet. It is becoming more common for companies to engage specialised firms to manage their social media accounts. Now, businesses are increasingly depending on strategies that are optimised for mobile devices and content that is tailored to certain platforms.It is important to learn how to create content that is tailored to each individual network, such as social media platforms like Instagram Reels, TikTok, and Threads.
- Create platform-specific content (Instagram Reels, TikTok, Threads)
- Manage ads on Meta, Google, and LinkedIn
- Build engagement through influencer partnerships
- Track ROI using advanced analytics tools
Average Cost of Social Media Marketing in Dubai (2025)
The average cost of social media marketing varies based on the agency’s expertise, service scope, and campaign objectives.
| Package Type | Estimated Monthly Cost (AED) |
| Starter (Freelancer or Basic Plan) | 2,000 – 4,000 AED |
| Professional Agency Tier | 5,000 – 10,000 AED |
| Premium or Enterprise Package | 15,000 – 30,000+ AED |
| White Label Social Media Marketing Pricing | 4,000 – 8,000 AED/month |
What’s Included in a Social Media Marketing Package?
Every social media marketing packages cost estimate should clearly outline deliverables. Here’s what typical packages in 2025 include:
Basic Packages (Low-Cost Options)
- 8–10 posts/month
- Caption writing
- Basic reporting
- Platform: 1–2 (Facebook, Instagram)
Standard Packages
- 15–20 posts/month
- Paid ad management (Meta/Google)
- Community management
- Monthly analytics
- 2–3 platforms
- Occasional influencer coordination
Enterprise Packages
- Custom strategy and content
- Multi-platform campaigns
- Dedicated social media manager
- Real-time reporting dashboard
- Crisis management
- Content shoots and editing
How Much Does It Cost to Outsource Social Media Marketing?
If you’re unsure how much does it cost to outsource social media marketing, here’s what determines the price:
- Scope: One-time campaign vs. monthly retainer
- Platforms: Managing just Instagram vs. a full suite (IG, FB, TikTok, LinkedIn)
- Content Type: Graphics only, or videos and animations
- Performance Marketing: Whether it includes paid ad strategy and execution
Businesses often choose to outsource social media marketing to reduce overhead and gain access to professional tools, strategies, and talent.
White Label Social Media Marketing: A Scalable Option for Agencies
For marketing consultants or agencies that want to scale, white label social media marketing pricing ranges from 4,000 to 8,000 AED/month depending on deliverables. You can offer full-fledged services to clients without building an in-house team.
This model is ideal for:
- Branding firms
- PR agencies
- SEO and web development companies looking to expand
Social Media Campaigns: What Should You Budget?
Running a specific social media marketing campaign, like a product launch or a national event, usually costs:
- Micro-campaigns (2–3 weeks): 3,000 – 7,000 AED
- Full campaigns (1–2 months): 8,000 – 20,000 AED
- Add-ons: Influencer collab, video production, ads boost
How to Price Your Social Media Marketing Services (If You’re an Agency)
If you’re on the service provider side, and wondering how to price your social media marketing services, here’s a simple formula:
Cost = Time (hours) × Hourly Rate + Tools + Markup
Don’t forget to factor in:
- Creative revisions
- Client support hours
- Subscriptions for design/ad tools
- Reporting and analytics dashboards
Is There a One-Size-Fits-All Price?
No, and That’s Good. The best part? There’s flexibility. From low-cost social media marketing options for small businesses to high-end, data-driven campaigns for large enterprises, there’s a service tier for every brand.
Before signing with an agency:
- Ask for a social media marketing price list PDF
- Check for real case studies and performance metrics
- Clarify who owns the content and ad accounts
- Compare 2–3 vendors for price and creativity
Conclusion:
Maintaining a presence on the internet is much too critical to leave up to chance. You can confidently budget for a plan that is in line with your objectives now that you have a better understanding of the cost structure of social media marketing agencies in Dubai, United Arab Emirates.
When you choose the proper agency, they will offer more than just postings; they will deliver growth. This is true whether you are a startup looking for value or a huge brand looking for performance.
