In Saudi Arabia, social media is changing quickly. Millions of people use different platforms for work, fun, and networking. The way people use technology in the Kingdom is changing faster than ever as we move into 2025.
With a younger generation, more people having access to the internet, and more government backing for going digital, social media has become an important part of everyday life and business.
Here, we will talk about the latest social media trends in Saudi Arabia, the most popular platforms, and the smart moves brands need to make to stay relevant in 2025.
The Rise of Social Media Usage in Saudi Arabia
In Saudi Arabia, the number of people using social media has grown a lot in the last ten years. Businesses, influential people, and even the government have found a place online for this shift, so it’s not just about personal use.
This number is likely to rise even more in 2025, thanks to Vision 2030 and other programs that encourage digital connection and new ideas. At the heart of this change are mobile-first content, short-form videos, and partnerships between brands and influencers.
What’s Trending in Saudi Arabia’s Social Media Space?
So, what is the newest thing in Saudi Arabia when it comes to using technology to talk to each other? In the year 2025, short-form video content is still very popular. A lot of people are using platforms like TikTok, Instagram Reels, and YouTube Shorts. Live streaming is also becoming more popular, especially in the fashion, schooling, and game industries.
AI-generated content, filters, and AR-powered experiences are becoming more and more popular because they let users connect with and be immersed in content. At the same time, Arabic content is becoming more popular, focusing on being true to culture and easy to understand.
The best content is being made by local platforms and stars who know and respect Saudi culture and values. This makes it easier for global brands to adapt their campaigns.
Top Social Media Platforms in Saudi Arabia
There are a few names that stand out on the list of social media apps in Saudi Arabia:
- TikTok
There are a lot of people in Saudi Arabia who use TikTok. It’s one of the Kingdom’s most-downloaded apps. TikTok has become the best place to show your creativity because it is fun, active, and on-trend. TikTok content in Saudi Arabia is very varied and is watched by a lot of people. It ranges from popular dance trends to religious thoughts during Ramadan.
Does Saudi Arabia allow Instagram? Of course. Instagram is still one of the most popular apps, especially among young adults in cities. It’s used a lot for beauty, fashion, travel, and food content. With the rise of micro-influencers, Instagram has become a great place to reach specific groups of people and sell to them.
Is WhatsApp enabled in Saudi Arabia? Yes, and a lot of people use it to talk to each other every day. A lot of companies have added WhatsApp Business to their customer service tools so that they can communicate more easily and help customers faster.
- Snapchat
Snapchat is still a one-off case. It’s not as famous around the world, but a lot of people still use it in Saudi Arabia, especially Gen Z. Snapchat has stayed relevant in this market by using local filters, making content that is special to Saudi Arabia, and working with influencers on a regular basis.
- X (formerly Twitter)
One of the most important social networks in Saudi Arabia is Twitter, which is now called X. It’s a place where people can talk about politics, the latest news, and general topics. Public leaders and government agencies use it to interact with people.
- YouTube
YouTube is still the best place to watch videos, not just in Saudi Arabia but all over the world. A lot of people watch long-form content, vlogs, educational series, and religious shows on YouTube. This makes it an important part of any digital strategy in the area.
Digital Marketing Strategies That Work in Saudi Arabia
Marketers need to use specific tactics and understand cultural differences in order to do well in the Saudi market. Here are some important tactics that will work in the digital world of 2025:
- Arabic-First Approach
On most sites, content written in Arabic continues to do better. Brands that make high-quality Arabic content that is related to Saudi culture are more likely to gain trust and popularity with Saudi audiences.
- Use of Influencer Marketing
People in Saudi Arabia listen to what people they follow say. Working together with other influential people, especially those who share the same beliefs and way of life, can increase your reach and effect. Partnerships are still a good way to get things done, from big leaders to niche content makers.
- Video Content Rules
In 2025, short-form and vertical films are all the rage. Brands need to spend money on short, interesting content that gets people’s attention right away. Images are the best way to tell a story, whether it’s a product launch, behind-the-scenes video, or a customer review.
- Social Commerce Integration
Social business is growing. Saudi users are getting more used to shopping on Instagram, TikTok, and Snapchat now that they allow in-app purchases. It’s important to have easy checkout methods, local payment choices, and ways to build trust.
- AI and Personalization
No longer is it a choice to use AI to customize content, deals, and contact. Personalization makes things more interesting and increases the number of sales. It can be anything from chatbots that help with shopping to ads that change based on what the user does.
What is Saudi Arabia Hosting in 2025?
As part of its Vision 2030 plan, Saudi Arabia is getting ready to host a number of major events in 2025. These include global tech meetings, sports championships, and cultural expos. These events are likely to get a lot of attention around the world and on social media. Brands should take advantage of these chances by running ads that are relevant to the events, working with influencers who are going, and making localized content that is related to trending topics.
What is the Trend in Digital Marketing in Saudi Arabia?
When it comes to digital marketing in Saudi Arabia, the movement is toward integrating the whole environment. This means making sure that e-commerce, customer service, influencer management, and data all work together with social media. Smart brands use data to make content better, answers more automatic, and interactions more personalized on a large scale.
Trends also include sustainability and logos with a reason. People, especially Gen Z, are more likely to buy brands that share their values, whether those values are caring for the environment or helping their local neighborhoods.
What is the Biggest Social Media Platform in the World in 2025?
Even though the world rankings change, Facebook (now owned by Meta) is still one of the biggest sites in terms of active users. However, TikTok keeps growing and is probably the most important site, especially for younger people. TikTok and Snapchat have a big impact on everyday talks and trends in Saudi Arabia.
FAQs
Yes, a lot of people in Saudi Arabia use TikTok. It’s one of the most famous apps for having fun and making videos.
Yes, Instagram is available in Saudi Arabia and is used a lot for fashion, culture, and celebrity posts.
Yes, WhatsApp is totally functional and is a main way people in the Kingdom talk to each other.
Personalized content through AI, video-first tactics, working together with influencers, and social shopping are some of the big trends.
In Saudi Arabia, some of the most famous sites are TikTok, Snapchat, Instagram, YouTube, Twitter (X), and WhatsApp.
Big events from around the world, like technology shows, music gatherings, and foreign conferences, will be held in Saudi Arabia.
Meta sites like Facebook and Instagram still have the most users around the world, but TikTok has a lot of power when it comes to content and interaction.
Final Words
In Saudi Arabia, social media is exciting, always changing, and full of chances. Marketers, brands, and content makers should come up with new ideas, adapt to local needs, and connect deeply with this digitally busy audience in 2025. Now is the time to go social, but do it smartly. This is true whether you’re starting a product or building your brand.
