We collaborated with influencers in the MENA region to boost brand awareness and engagement for Del Monte’s HoneyGlow Pineapple. The campaign, featuring Instagram stories and a reel, significantly increased brand visibility and interaction. It successfully encouraged user-generated content and drove high engagement, with influencer-led dark ads in KSA and UAE further amplifying the campaign’s reach. The most engaging content connected deeply with the audience, showcasing the effectiveness of the strategy in fostering organic and paid engagement.