work

Dubai Chambers entrusted LPS as its strategic communications partner, recognizing the agency's deep expertise in corporate communication strategies across the Middle East and its community-focused approach.

We were given the mandate as Social Video Partners for Visit Dubai, the flagship presence of Dubai Economy and Tourism. Our task was to conceptualize and execute a social video content strategy that would elevate the 'Visit Dubai' brand, positioning Dubai as the premier tourist destination for travelers worldwide. ​

UAE's home-grown, home-brewed specialty coffee brand wanted to change the perception of coffee lovers in the country. Coffee Planet was not just a coffee producer, but a roaster and retailer for leading coffee and hospitality partners locally and internationally. All this in a month, with a shoestring budget. ​

Del Monte wanted their product highlighted across the MENA market with an aim generate awareness and drive traffic to physical stores for the Honey Glow Pineapple activation in the region. We had to think of a way we could ​

Dubai Chamber of Digital Economy launched the "Create Apps in Dubai" initiative to position the city as a global hub for app development. The goal was to secure two hundred sign-ups for the App Olympics program, targeting young Emirati coders. Reaching this entrepreneurial community required innovative strategies, as traditional channels were less effective.​

London Dairy, a premium ice cream brand, aimed to promote their three new flavors and enhance brand recognition through a targeted gaming campaign. The primary markets for this initiative were the UAE and KSA, with an additional...

Mentos aimed to create a multinational awareness ad campaign that would associate their brand with the FIFA World Cup without incurring the high costs of official sponsorship fees. The goal given to us was to strategically...

Dolby, a long-term client, wanted to explore what gaming in-stream advertising could do for them. They aimed to increase awareness of their advanced audio and visual technologies, Dolby Atmos and Dolby Vision, within...

We collaborated with Skechers to create a culturally insightful film specifically for their Hajj campaign. This project aimed to connect deeply with the Arabic audience by focusing on culturally relevant storytelling and visuals.​

Skechers aimed to create a video that not only told a compelling story but also showcased the wide range of designs in their Kids Footwear collection for the Back to School season.​

Nykaa, a leading beauty brand from India, expanded into the Middle East under the name Nysaa in collaboration with the Apparel Group.. They were seeking a social launch plan in the region. ​